Importance of Ambience in Restaurants

One of the most underrated things restaurant owners often overlook is the atmosphere. Yet, creating an awesome dining ambience by restaurants is equally important as the food and service they provide.

Guests walking through leading local restaurants notice three things at once: ambience, service, and cuisine. While customer taste and preference vary, restaurants missing out on these three important things lose out.

Great dining experience for guests that walk in is the ultimate goal of restaurants, regardless of their target customer base and concept. Strong customer loyalty resulting in repeated visits are the things that make restaurants earn and thrive.

This makes creating the best ambience equally as important as service and cuisine. Restaurants that want to make every dining experience truly memorable for their guests should strive to create the perfect atmosphere.

What is restaurant ambience?

The ambience created by a restaurant is more abstract than concrete. However, the entire dining experience is enhanced and becomes great with the perfect “feel” exuded by a restaurant.

A restaurant’s atmosphere and ambience contribute a positive or negative influence on every experience of guests. Factors such as presentation of food, decor, uniforms of the servers, music, and furnishings all contribute to the overall atmosphere of a restaurant.

These varied factors that influence the atmosphere of a restaurant are hard-to-control things. The success of a restaurant depends on all these factors to work harmoniously together.

The importance of ambience

Perhaps one of the most intensely competitive industries is the foodservice industry. The food service competition is pretty stiffer compared to average businesses. It has been found that customer dining decisions boil down to the concept and atmosphere of a restaurant.

Creating the perfect ambience

The uniqueness of every restaurant means that there is no clear cut way when it comes to creating the perfect ambience for its guests. Yet, guests are likely to notice some factors in a restaurant that directly influences its atmosphere.

The chosen concept

The choice of a restaurant’s concept is planned the moment it starts. The restaurant’s atmosphere is potentially shaped by every concept decision. For instance, a lot of tiles, stainless steel with booths and barstools, a bar countertop, and pastel colours are the furnishings chosen for a traditional diner concept.

Yet, there are types of restaurants that can feel authentic even without following a specific concept. For instance, a steakhouse is a type of restaurant that does not cause any preconceived ideas with their customers.

Be that as it may, a restaurant’s atmosphere still matters when it comes to creating a good first impression.

Furnishings and decor

A cohesive theme established by a restaurant with paint colours, decorative accents, wall decorations, and furniture is likely to elicit a positive response from guests. The consistency of the restaurant design is a major contributing factor to make its atmosphere memorable.

Right lighting

The restaurant’s overall atmosphere is hugely impacted by its lighting. Bright and colder fluorescent lighting is usually the choice of many fast-casual or fast food chains. It’s because guests never take too much into account when they eat in fast-food restaurants.

However, the game changes when it comes to sit-down formal restaurants. An appealing and inviting atmosphere is quickly created with the use of warm lighting.

While there’s no one-size-fits-all blueprint to follow, creating the best restaurant atmosphere is seen as one of the major contributors to its success.

Essential Things To Pack For a Fun Weekend Getaway

Packing for a weekend is quite a challenging task. Be careful and pack precisely to refrain from carrying along too much or too little luggage on your journey. If you pack too much then you would be carrying around a huge and a heavy bag for your weekend getaway which would be very difficult to carry around and if you pack too little you would eventually be purchasing stuff that you forgot and left at home. Hence, keep things that are not burdensome, make you feel relieving, terrific and which won’t stop from adventures of whale watching sydney harbour.


If you are traveling in winters then you will need a pair of shoes that you can wear all weekend. Get the ones that go with most winter clothes and are durable as you might need to walk a lot. But for summers, search for comfortable slippers or sneakers. Since they do not take much space you can take more than one pair with you if you have other activities planned as well.


Bring clothes you know you are comfortable in. Bring the ones you love and the ones that fir you. Always check the weather of the place you are going to before packing clothes. Moreover, pack clothes considering the type of activities you might be carrying out on your trip. Other than that, it is an art t pack clothes in limited space available, therefore, make sure that you only bring clothes that are needed and you are exactly planning to wear


Sunglasses are an essential item to take on any kind of trip. As they save your eyes from dangerous ultraviolet rays. They are not only used for fashion but also help to protect your eyes from harmful rays therefore, bring them along. Moreover, if you have contacts do not forget to bring their solution along.


If you love books bring one along you have been meaning to read. If it takes a lot of space to download an ebook and you can read it while traveling. Moreover, if you have brought any device along you can download and watch series, tv shows or even play games.


You would not at all regret taking a camera along on a trip. By bringing a camera along you can use it to capture moments, places, people you are on a trip with and can create new memories. Moreover, it will make your trip a memorable one.

Mentioned above are some essential things to pack for a fun weekend getaway. Make sure you pack the right things as it would be a short trip so you would not like to carry a huge bag all the way or miss something important. Hence, make sure on whatever adventure you are going to, you pack the things you exactly need and are important.

Digital Food | The Joomla Festival opens the doors to your restaurant

the Joomla Festival will take place at the Hotel Meliá in Milan and we have been sent to give a speech and a free consulting table on Food Marketing and Digital Food.

You will have the opportunity to listen to fundamental themes for your Restaurant, such as Marketing and Digital Food, which are the new frontier of catering, a sector that comes out of the kitchen and begins to listen to its target audience.

It is a population of demanding people who do not hide criticism through all available communication channels, first of all social networks, but who at the same time can become your main allies and bring your restaurant to the top of success, if you will know how to relate to them correctly.

Your restaurant’s digital presence is important and must be taken care of in detail of a strong content strategy and a brand identity connected with what you really and truly are.

The synergy between online and offline is essential to ensure that your customer’s expectations are met. Conquer the love of your customers, avoid anything that can be counterproductive for your turnover, like:

  • Disappointment , because a disappointed customer will be the bad living publicity of what you have not satisfied.
  • Missed expectation , what we communicate on the net must be equivalent to what happens in the restaurant. We cannot tell fireflies for lanterns .
  • Mistrust , the deep sense of non-belonging will bring down the level of trust in your restaurant.
  • Prejudice, it triggers deep when what we see does not match the idea we had made.
  • Criticism , in such a negative context, criticism will be around the corner.

Do you want to have more customers during your week in your restaurant?

Almost all the restaurateurs we know complain that they work little during the week and are worried about this situation, especially in the middle and low season.
If you also experience the same kind of problem, in this article we give you our reading key and reveal the solutions adopted with our customers, with excellent results … and without having to resort to the notorious and counterproductive Coupons …

If you also want to have more customers during the week in your restaurant and a higher and constant turnover over time, then you can read the rest of this article.

There is no doubt that since the ” unconditional credit taps ” were closed , which have characterized the years from 2002 to 2008, much less money is circulating and the people, who used to go out to eat 3 or 4 times a week on average , today they barely reach 1 or maximum 2 times.

On the other hand, the statistics clearly show this decline, so that from 2007 to 2011 there was a 11.3% reduction in spending to eat away from home in Italy, in some areas in the North we also reach 16.3 % ( la_crisi_nel_piatto.pdf on page 7 ) and, from what we have been able to find directly, in the last two years the data has further deteriorated.

It happens that most of the locals manage to have a sufficient or good influx over the weekend, often doing the double shift on Friday and Saturday nights. But already on Sunday for dinner and up to Thursday, the restaurant does not arrive on average even at 40-50% of capacity.

It is the consequence of the previous data: everyone goes out less frequently and, if they have to limit the dinners out, they are more willing to do it during the week, rather than in the indispensable and regenerating weekend.

This is a fact, but this does not mean that you cannot do anything to improve the situation, starting now and without having to wait for the “good old days” to return, if they ever come back.

You would not be an entrepreneur if you just passively endured situations and complained, rather than trying to react and straighten them out.

So you have already thought about what you could do, you probably have a lot of ideas about it and, if you want, here you have the opportunity to compare them with ours and take further ideas.