the Joomla Festival will take place at the Hotel Meliá in Milan and we have been sent to give a speech and a free consulting table on Food Marketing and Digital Food.
You will have the opportunity to listen to fundamental themes for your Restaurant, such as Marketing and Digital Food, which are the new frontier of catering, a sector that comes out of the kitchen and begins to listen to its target audience.
It is a population of demanding people who do not hide criticism through all available communication channels, first of all social networks, but who at the same time can become your main allies and bring your restaurant to the top of success, if you will know how to relate to them correctly.
Your restaurant’s digital presence is important and must be taken care of in detail of a strong content strategy and a brand identity connected with what you really and truly are.
The synergy between online and offline is essential to ensure that your customer’s expectations are met. Conquer the love of your customers, avoid anything that can be counterproductive for your turnover, like:
- Disappointment , because a disappointed customer will be the bad living publicity of what you have not satisfied.
- Missed expectation , what we communicate on the net must be equivalent to what happens in the restaurant. We cannot tell fireflies for lanterns .
- Mistrust , the deep sense of non-belonging will bring down the level of trust in your restaurant.
- Prejudice, it triggers deep when what we see does not match the idea we had made.
- Criticism , in such a negative context, criticism will be around the corner.